Founded in 2000, we are an established and respected business based in Mississauga Ontario Canada. Brain Trust does work for a variety of industries in both the private and public sectors offering specific expertise to the travel, tourism and hospitality industry. They are strategists first with marketing, research and communication qualifications as a foundation of their experience. Richard Innes and Carolyn O'Donnell are the primary staff resources. Together they bring customer-centric strategic thinking that keeps the big picture front and centre while delivering solutions that contribute to bottom line growth.
Richard has a background in marketing and advertising having worked at some of the country's largest advertising agencies. He played a key role in Canada's largest tourism destination marketing organization, Tourism Toronto (TT) for more than nine years serving first as V.P. Account Director at TT's advertising agency and then as TT's Vice President of Marketing. Richard's passion for tourism destination management/development through the lens of the customer is widely valued. In 2012 he was awarded the Queen’s Jubilee Medal for his contribution to Canada’s tourism industry.
Carolyn adds a significant dimension to the team as a contracted resource. When it comes to hospitality and tourism, her extensive experience combines industry focused education and extensive field practice with a deep passion for the industry. Experiences include high-end hotel operations, world class resort development, destination tourism research and economic development master planning.
Brain Trust partners with other respected consultants like Dr. Nancy Arsenault from The Tourism Café. They also retain the services of professionals who, as needed deliver a variety of services to their clients including art direction, writing, graphic design, web site development, media plan development and governance modelling.