Founded in 2000, we are an established and respected business based in Mississauga Ontario Canada. Brain Trust does work for a variety of industries in both the private and public sectors offering specific expertise to the travel, tourism and hospitality industry.
They are strategists first with marketing, research and communication qualifications as a foundation of their experience. Their customer-centric strategic thinking keeps the big picture front and centre while delivering solutions that contribute to bottom line growth.
Richard has a background in marketing and advertising having worked at some of the country's largest advertising agencies. He played a key role in Canada's largest tourism destination marketing organization, Tourism Toronto (TT) for more than nine years serving first as V.P. Account Director at TT's advertising agency and then as TT's Vice President of Marketing. As an experienced tourism industry strategist, he blends the creativity of his marketing background with the discipline of visitor-centric tourism destination development bringing valuable insight and wisdom to the clients he works with. He excels in working in multi-stakeholder environments and relishes opportunities to work with tourism owner-operators. As an accomplished facilitator he can rally tourism stakeholders in collaborative dialogue that generates relevant and realistic business solutions that contribute to visitor economy growth. Richard's passion for tourism destination management/development through the lens of the customer is widely valued. In 2012 he was awarded the Queen’s Jubilee Medal for his contribution to Canada’s tourism industry.
Brain Trust partners with other respected consultants like Dr. Nancy Arsenault from The Tourism Café and Johanna Griigs, a career public and private sector project manager. They also retain the services of professionals who, as needed deliver a variety of services to their clients including art direction, writing, graphic design, web site development, media plan development and governance modelling.